India emerged as the 5th fastest-growing market in terms of year-over-year growth in dating app spending in 2022. Smartphone users in Canada and Australia also significantly increased their spending by $59 million and $41 million, respectively, on dating app subscriptions in 2022. Tinder, Bumble and Hinge are the top three dating apps in terms of in-app purchases on the US App Store. That’s nearly 3.6 times more than the United Kingdom, where people spent $75 million more over the course of a year. In 2022, Americans spent $268 million more on dating apps than they did in 2021. What’s more interesting is that the United States outpaced other nations to take the top spot in terms of global dating app spending in 2022, despite recording modest yearly growth. The dating in-app purchases in the US hit a new high of $2.5 billion in 2022, although the year-over-year growth was only 13.6% YoY. However, in 2022, US consumers spent significantly less on these apps amid the fear of inflation, impending recession, economic slowdown, and other factors. The spending further increased a strong 46.7% YoY in 2021 to reach $2.2 billion. In 2020, smartphone users in the United States spent $1.5 billion on dating apps, registering a 36.4% YoY growth. The United States emerged as the largest market for dating app users, accounting for a whopping 42.4% of all in-app spending in 2022. A simple math tells us that dating app users spent as much as $16 million every day on in-app purchases during 2022.
Between 20, global in-app spending on dating apps increased by a record $6 billion.
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